See how potential buyers interact on your page.
For e.g, you have 3 BUY NOW buttons from Dan.com, GoDaddy.com and Sedo.com on your landing page. With trackable clicks, sellers will be able to see which BIN button attract most click.
Another e.g. From your GA, the stats shows high no of visitors but unfortunately low clicks on your BIN or Make Offer button. From this, sellers will be able to study further on their landing page. What is causing this? Is it because lack of description, high selling prices, lacking of installments, etc.